|Kitchens of the future, from the 1950 edition of the Betty Crocker Cookbook.|
Yes, you read that right. $2,000 a year. Nowadays no one could truly survive on that amount of money, but if you adjusted for inflation, money was worth a good deal more back then than it is now. According to one of the more interesting resources I found, a website named "The People History," money around this time (late 40s into the 50s), money was worth roughly eight times what it is these days.
|This Folgers coffee ad is dated 1952.|
Again, I know these lists are interesting, but pictures would be better, right? I got out my great-grandmother's Betty Crocker Cookbook (1950 ed.), where the lead color picture in this post comes from. I also found that my great-grandmother used newspaper clippings as bookmarks, so I've got a bunch from around 1950 that I thought you'd be interested to see.
|State-of-the-art Cooking Range Ad.|
The standard of living was going up in the 1950s, after almost two decades of recovery from the stock market crash of 1929. State-of-the-art was in! I just love the style of the ad and the shape of the stove. Gotta love that ruffled apron the model is wearing, as well.
|Target audience: At home moms.|
One more resource you might want to check out is this article I found in my Twitter feed about the evolution of kitchens from 1946 to 1966. It is mostly great color photos with some commentary about what was popular at the time, like metal kitchen cabinets and the brief patriotic red, white, and blue trend shortly after World War II.
I am constantly surrounded by vintage dishes, apparel, and books from this era, but this research has finally given me a peek into the actual lives of the people who first owned these things. I think it's pretty fascinating. How about you?
I, of course, have a few things from the era in my Artfire shop. I wish the shop was searchable by decade, but at this moment the results from that kind of search are not complete. Here are some of the flashier pieces from the 1950s, but you'll have to look around a bit more to find what I forgot to include:
This is a pair of Metlox Poppytrail (of California) salt and pepper shakers. They are from the "Red Rooster" pattern, and are meant to resemble grain silos. The plates had large rooster images in the center, and the other dishes also looked a bit like barns and such, in this tomato red and brown color scheme. I think this "farm" pattern might have been a sort of holdover from the patriotic trend in kitchen decor in the late 1940s and early 50s. It's kind of a "back to old-fashioned values" movement.
Rodney Kent hammered aluminum basket (the beautiful tulip engraving on the bottom of the basket is not easy to see in this photo). In the 40s and 50s, aluminum became extremely popular as decor, for its durability and low-maintenance nature. Kitchen efficiency and cleanliness were important to housewives of the era. Aluminum looked a lot like silver, but didn't require hours of polishing and careful treatment. It didn't cost as much as fine silver, either.
Boonton divided bowl is made of melmac, in a sleek Art Deco design and a powder blue that was popular at that time (see the kitchen photo from 1950 at the start of this article). Plastic was another new trend in that era, because it was extremely low-maintenance and easy to clean. There were several new types of plastic on the market after the war, and I could speculate that metal shortages during the war had some effect on the popularity of plastic, as well.
Care to share any tidbits you know about life around 1950? Just leave a comment below. I'm interested!